Bob Violino

About the Author Bob Violino


What is data mining? How analytics uncovers insights

Organizations today are gathering ever-growing volumes of information from all kinds of sources, including websites, enterprise applications, social media, mobile devices, and increasingly the internet of things (IoT).

The big question is: How can you derive real business value from this information? That’s where data mining can contribute in a big way. Data mining is the automated process of sorting through huge data sets to identify trends and patterns and establish relationships, to solve business problems or generate new opportunities through the analysis of the data.

It’s not just a matter of looking at data to see what has happened in the past to be able to act intelligently in the present. Data mining tools and techniques let you predict what’s going to happen in the future and act accordingly to take advantage of coming trends.

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Machine learning proves its worth to business

Machine learning couldn’t be hotter. A type of artificial intelligence that enables computers to learn to perform tasks and make predictions without explicit programming, machine learning has caught fire among the hip tech set, but remains a somewhat futuristic concept for most enterprises. But thanks to technological advances and emerging frameworks, machine learning may soon hit the mainstream.

Consulting firm Deloitte expects to see a big increase in the use and adoption of machine learning in the coming year. This is in large part because the technology is becoming much more pervasive. The firm’s latest research shows that worldwide more than 300 million smartphones, or more than one-fifth of units sold in 2017, will have machine learning capabilities on board.

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